The first post I read this morning was @mummybarrow’s Ranty Friday on her twitter conversation with Dom Joly (whoever that is) about his use of the c word when referring to an experience with Cineworld. I’m 100% with Mummy Barrow on this one by the way – and I’m saying that as a swearer myself – have a read and see where you stand.
But I’m not going to talk about swearing on twitter, I’m going to talk about something I find even more offensive – ‘naming and shaming’. This kind of thing:
‘Awful customer service from XYZ at @asda Cardiff Bay today’
‘Would it be so hard to smile at your customers, XYZ @sainsburys in Roath?’
‘Not sure what you’re paying XYZ in your Cardiff branch for, @johnlewis, it’s certainly not for good customer service’
These are all paraphrased examples of tweets that I’ve seen – you’ve probably had similar ones pop up on your timeline. And more often than not these tweets are from people who have no idea how crap and demoralising a minimum wage job at the front line of retail/call centres/other service industry because they’ve never had to do it.
I DETEST this sort of tweeting. It’s no more and no less than bullying. It’s abusing one of Twitter’s great strengths – the ability to have a direct line to the brands you care about, and turning it into an anonymous hit and run, and one with no consequences or comebacks. Someone is going to get at least a bollocking, at worst lose their job, and without any opportunity to defend themselves.
If you think an organisation is being let down by its staff, by all means raise it through the proper channels. At least that way you give the target of your wrath the right of reply. If you don’t think whatever it is that bugs you is worthy of your time and energy in making a complaint, then sure, drop a quick – general – tweet to the company – they’ll probably value your feedback.
But don’t be a bully. Because if you indulge in throwaway ‘naming and shaming’ that’s what you are.